Job Description
Job Title: Channel Development Manager
Location: Kano & North East/North West
Employment Type: Full-Time
Salary: ₦500,000 – ₦1,000,000 (based on experience and network strength)
About the Role
We are seeking experienced Channel Development Managers to drive dealer expansion, sell-out performance, and brand visibility across Kano and the North East/North West regions. The ideal candidate must have solid experience within the consumer electronics or home appliances industry, particularly in Air Conditioners and Televisions.
Key Responsibilities
* Expand the dealer network across assigned territory
* Conduct regular dealer visits to promote brand positioning and educate dealers on product value proposition
* Drive sell-out growth per dealer and improve sell-out velocity
* Monitor and analyze sell-in versus sell-out performance
* Improve regional distribution penetration
* Track, evaluate, and manage dealer performance
* Implement and maintain branded display corners in key dealer outlets
* Execute trade marketing initiatives to enhance in-store visibility
Requirements
* Minimum of 3+ years experience in channel sales or distribution within the consumer electronics/home appliances industry
* Strong regional dealer network across Kano / North East / North West
* Proven experience driving sell-out performance
* Data-driven mindset with ability to track sales metrics
* Excellent negotiation and relationship management skills
Preferred Background:
Experience with reputable brands such as Fouani, Samsung, Midea, SIMS, or Somotex is highly preferred.
Candidates with experience in Deekay & Sons, Skyrun, TCL, Jamara, or CGCL will also be considered.
Product Expertise Required
Air Conditioners
Televisions
Strong understanding of distribution channels, dealer structures, and retail activation strategies within the region is essential.
Interested and qualified candidates should submit their CVs using the job title to olatunji@ascentech.com.ng
