National Sales Manager

in Sales
September 14, 2026

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Job Description

*National Sales Manager — Wine & Spirits | Pan-Nigeria Scope | Strategic Leadership*

Are you a master of Route-to-Market (RTM) and Sales Execution? We are seeking a high-caliber National Sales Manager to lead the sales and distribution architecture for a premium Wine & Spirits portfolio within a major Nigerian Company.

This is a senior-level mandate for an operator who can translate high-level portfolio strategy into executable national plans while leading a multi-layered field force (RSMs, KAMs, TMs).

*The Mission:*
1. 🚀 National Strategy: Own the sales and distribution roadmap across all channels and regions.
2. 📈 Route-to-Market Mastery: Optimize DSS coverage, channel reach, and field force efficiency.
3. 🤝 Principal Interface: Serve as the primary commercial point of contact for global brand owners and suppliers.
4. 💰 P&L & Credit Management: Drive volume and value targets while managing trade credit and cost-to-serve.
5. 👥 Capability Building: Lead, develop, and coach a geographically dispersed, high-performance sales team.

*The Requirements:*

1. Experience: 10+ years of progressive FMCG sales leadership (significant Wine & Spirits experience is mandatory).
2. Track Record: Proven success managing a national field force and delivering multi-layer results.
3. Expertise: Deep knowledge of DSS frameworks, Wholesale channels, and digital sales adoption.
4. Mobility: Willingness to travel 50% of the time to instill a culture of field presence.

📩 How to Apply: Send your CV to employmeafrica@gmail.com with the subject “National Sales Manager – *Wine & Spirits”.*