Job Description
JOB TITLE: SOCIAL MEDIA MANAGER
ROLE OVERVIEW
We are looking for a bold, highly presentable, strategic and digitally savvy social media &
JOB TITLE: SOCIAL MEDIA MANAGER ROLE OVERVIEW
We are looking for a bold, highly presentable, strategic and digitally savvy social media & Digital Communications Strategist who understands that social media is more than posting content. The ideal candidate must be able to develop and execute compelling content strategies, understand digital audience behavior, identify what makes content resonate, and build a strong and consistent online presence across multiple platforms.
This is not a conventional social media management role. We are looking for someone who combines content strategy, digital storytelling, audience engagement, on-camera confidence, trend awareness and strong communication skills.
The successful candidate should be comfortable being visible, thinking creatively, taking initiative and working in a fast-paced environment where content must be timely, relevant and impactful.
KEY RESPONSIBILITIES
1. Content Strategy
* Develop and execute comprehensive social media content strategies across Instagram, TikTok, X, Facebook, YouTube and other relevant platforms.
* Build content pillars, themes and recurring content formats.
* Translate complex information and initiatives into simple, engaging and easily understood digital content.
* Develop monthly and weekly content calendars.
* Identify opportunities for timely, culturally relevant and trend-responsive content.
* Continuously analyse what content performs and refine the strategy accordingly.
2. Digital Storytelling
* Develop compelling stories around projects, initiatives, achievements, people and public-facing activities.
* Turn ordinary events and information into engaging digital narratives.
* Develop concepts for short-form videos, interviews, reels, TikToks, carousels and other social formats.
* Work closely with designers, videographers and other creative personnel to bring concepts to life.
3. On-Camera & Public Presence
* Serve as a confident on-camera communicator when required.
* Present information naturally and professionally in short-form videos.
* Conduct interviews and vox-pop-style content where appropriate.
* Represent the digital communications team professionally at events and public engagements.
* Demonstrate strong verbal communication, body language and presentation skills.
4. Audience Engagement
* Monitor comments, messages, mentions and conversations across platforms.
* Maintain timely, professional and appropriate responses to public enquiries.
* Identify recurring questions, concerns and areas of public interest and communicate them to the wider team.
* Monitor online conversations and emerging trends relevant to the brand/project.
5. Content Performance & Analytics
* Track content performance using relevant social media analytics.
* Monitor reach, impressions, engagement, watch time, audience growth and other relevant metrics.
* Produce regular performance reports.
* Use data and audience insights to improve future content.
* Test different content formats, hooks, storytelling styles and posting approaches.
6. Trend & Platform Intelligence
* Stay ahead of emerging social media trends, formats, sounds, creators and platform changes.
* Understand the differences between TikTok, Instagram, X, Facebook and YouTube audiences.
* Identify opportunities to adapt relevant trends while maintaining professionalism and brand integrity.
7. Content Production Coordination
* Work with photographers, videographers, graphic designers and other creative professionals.
* Participate in content shoots and provide creative direction where necessary.
* Develop briefs for visual and video content.
* Ensure content is delivered according to established quality and brand standards.
8. Reputation & Brand Consistency
* Maintain a consistent digital voice and visual identity across platforms.
* Ensure published information is accurate, properly sourced and approved where necessary.
* Escalate sensitive or potentially reputational issues to the appropriate team.
* Maintain professionalism when dealing with criticism, controversy or difficult online conversations.
REQUIRED EXPERIENCE
* 2–5 years of relevant experience in social media, digital communications, content strategy, media, advertising, PR or a related field.
* Demonstrable experience managing social media accounts with measurable results.
* Strong understanding of short-form video content.
* Experience developing and executing content strategies.
* Experience with social media analytics and reporting.
* Strong understanding of Instagram, LinkedIn, TikTok, X, Facebook and YouTube.
* Experience working with content creation teams.
* Strong knowledge of current digital trends and online culture.
IMPORTANT: THIS IS NOT A ROUTINE SOCIAL MEDIA ROLE
We are not looking for someone whose primary skill is simply scheduling posts.
We want someone who can walk into a meeting and say:
“Here is what the audience is talking about, here is the story we should tell, here is the format we should use, here is why it will work, and here is how we will measure the result.”
The successful candidate must demonstrate strategic thinking, creativity, confidence, initiative and measurable digital communication ability.
Applicants should submit their CV and portfolio to: jobs@softseerltd.ng
Digital Communications Strategist who understands that social media is more than posting content. The ideal candidate must be able to develop and execute compelling content strategies, understand digital audience behavior, identify what makes content resonate, and build a strong and consistent online presence across multiple platforms.
This is not a conventional social media management role. We are looking for someone who combines content strategy, digital storytelling, audience engagement, on-camera confidence, trend awareness and strong communication skills.
The successful candidate should be comfortable being visible, thinking creatively, taking initiative and working in a fast-paced environment where content must be timely, relevant and impactful.
KEY RESPONSIBILITIES
1. Content Strategy
* Develop and execute comprehensive social media content strategies across Instagram, TikTok, X, Facebook, YouTube and other relevant platforms.
* Build content pillars, themes and recurring content formats.
* Translate complex information and initiatives into simple, engaging and easily understood digital content.
* Develop monthly and weekly content calendars.
* Identify opportunities for timely, culturally relevant and trend-responsive content.
* Continuously analyse what content performs and refine the strategy accordingly.
2. Digital Storytelling
* Develop compelling stories around projects, initiatives, achievements, people and public-facing activities.
* Turn ordinary events and information into engaging digital narratives.
* Develop concepts for short-form videos, interviews, reels, TikToks, carousels and other social formats.
* Work closely with designers, videographers and other creative personnel to bring concepts to life.
3. On-Camera & Public Presence
* Serve as a confident on-camera communicator when required.
* Present information naturally and professionally in short-form videos.
* Conduct interviews and vox-pop-style content where appropriate.
* Represent the digital communications team professionally at events and public engagements.
* Demonstrate strong verbal communication, body language and presentation skills.
4. Audience Engagement
* Monitor comments, messages, mentions and conversations across platforms.
* Maintain timely, professional and appropriate responses to public enquiries.
* Identify recurring questions, concerns and areas of public interest and communicate them to the wider team.
* Monitor online conversations and emerging trends relevant to the brand/project.
5. Content Performance & Analytics
* Track content performance using relevant social media analytics.
* Monitor reach, impressions, engagement, watch time, audience growth and other relevant metrics.
* Produce regular performance reports.
* Use data and audience insights to improve future content.
* Test different content formats, hooks, storytelling styles and posting approaches.
6. Trend & Platform Intelligence
* Stay ahead of emerging social media trends, formats, sounds, creators and platform changes.
* Understand the differences between TikTok, Instagram, X, Facebook and YouTube audiences.
* Identify opportunities to adapt relevant trends while maintaining professionalism and brand integrity.
7. Content Production Coordination
* Work with photographers, videographers, graphic designers and other creative professionals.
* Participate in content shoots and provide creative direction where necessary.
* Develop briefs for visual and video content.
* Ensure content is delivered according to established quality and brand standards.
8. Reputation & Brand Consistency
* Maintain a consistent digital voice and visual identity across platforms.
* Ensure published information is accurate, properly sourced and approved where necessary.
* Escalate sensitive or potentially reputational issues to the appropriate team.
* Maintain professionalism when dealing with criticism, controversy or difficult online conversations.
REQUIRED EXPERIENCE
* 2–5 years of relevant experience in social media, digital communications, content strategy, media, advertising, PR or a related field.
* Demonstrable experience managing social media accounts with measurable results.
* Strong understanding of short-form video content.
* Experience developing and executing content strategies.
* Experience with social media analytics and reporting.
* Strong understanding of Instagram, LinkedIn, TikTok, X, Facebook and YouTube.
* Experience working with content creation teams.
* Strong knowledge of current digital trends and online culture.
IMPORTANT: THIS IS NOT A ROUTINE SOCIAL MEDIA ROLE
We are not looking for someone whose primary skill is simply scheduling posts.
We want someone who can walk into a meeting and say:
“Here is what the audience is talking about, here is the story we should tell, here is the format we should use, here is why it will work, and here is how we will measure the result.”
The successful candidate must demonstrate strategic thinking, creativity, confidence, initiative and measurable digital communication ability.
Applicants should submit their CV and portfolio to: jobs@softseerltd.ng
